--- title: Streamline Your Trade Show - Lipari Foods Case Study | Perenso description: See how the Perenso order management software reduced admin time and streamlined trade show sales for Lipari Foods. image: https://content.perenso.com/hubfs/Lipari%20Logo.png --- [Customer Assistance | ](https://www.perenso.com/perenso-customer-support) - [** ](https://www.facebook.com/Perenso/) - [** ](https://www.linkedin.com/company/perenso/) - [** ](https://twitter.com/perenso) [![logo_migration](https://content.perenso.com/hs-fs/hubfs/Perenso%20-Jan2018/image/logo_migration.png?width=180&height=78&name=logo_migration.png "logo_migration")](https://www.perenso.com) - [ Industries ![](https://content.perenso.com/hubfs/raw_assets/public/Perenso_April2021/images/caret.svg) ](https://www.perenso.com/b2b-industries-we-serve) - [ Solutions ![](https://content.perenso.com/hubfs/raw_assets/public/Perenso_April2021/images/caret.svg) ](https://www.perenso.com/sales-enablement-tool-solution) - [![Solution heading icon (3)](https://content.perenso.com/hs-fs/hubfs/Solution%20heading%20icon%20(3).png?width=70&height=70&name=Solution%20heading%20icon%20(3).png) Solutions ](https://www.perenso.com/sales-enablement-tool-solution) - [ Blog ![](https://content.perenso.com/hubfs/raw_assets/public/Perenso_April2021/images/caret.svg) ](https://blog.perenso.com) - [ Resources ![](https://content.perenso.com/hubfs/raw_assets/public/Perenso_April2021/images/caret.svg) ](https://www.perenso.com) - [![books-thin](https://content.perenso.com/hubfs/books-thin.svg) Resources ](https://www.perenso.com) - [ Why Perenso ![](https://content.perenso.com/hubfs/raw_assets/public/Perenso_April2021/images/caret.svg) ](https://www.perenso.com/why-choose-perenso-b2b-software) - [ Why Perenso ![](https://content.perenso.com/hubfs/raw_assets/public/Perenso_April2021/images/caret.svg) ](https://www.perenso.com/why-choose-perenso-b2b-software) - [![comments-question-check-duotone](https://content.perenso.com/hubfs/comments-question-check-duotone.svg) Why Choose Perenso ](https://www.perenso.com/why-choose-perenso-b2b-software) - [![people-group-duotone](https://content.perenso.com/hubfs/people-group-duotone.svg) Meet the Team ](https://www.perenso.com/meet-perenso-field-sales-trade-show-team) - [![REQUEST A DEMO](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/4112205/e3ef83b5-596c-4fc4-bc7b-8a91c792eff3.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/4112205/e3ef83b5-596c-4fc4-bc7b-8a91c792eff3) - [ Industries ![](https://content.perenso.com/hubfs/raw_assets/public/Perenso_April2021/images/caret.svg) ](https://www.perenso.com/b2b-industries-we-serve) - [ Solutions ![](https://content.perenso.com/hubfs/raw_assets/public/Perenso_April2021/images/caret.svg) ](https://www.perenso.com/sales-enablement-tool-solution) - [![Solution heading icon (3)](https://content.perenso.com/hs-fs/hubfs/Solution%20heading%20icon%20(3).png?width=70&height=70&name=Solution%20heading%20icon%20(3).png) Solutions ](https://www.perenso.com/sales-enablement-tool-solution) - [ Blog ![](https://content.perenso.com/hubfs/raw_assets/public/Perenso_April2021/images/caret.svg) ](https://blog.perenso.com) - [ Resources ![](https://content.perenso.com/hubfs/raw_assets/public/Perenso_April2021/images/caret.svg) ](https://www.perenso.com) - [![books-thin](https://content.perenso.com/hubfs/books-thin.svg) Resources ](https://www.perenso.com) - [ Why Perenso ![](https://content.perenso.com/hubfs/raw_assets/public/Perenso_April2021/images/caret.svg) ](https://www.perenso.com/why-choose-perenso-b2b-software) - [ Why Perenso ![](https://content.perenso.com/hubfs/raw_assets/public/Perenso_April2021/images/caret.svg) ](https://www.perenso.com/why-choose-perenso-b2b-software) - [![comments-question-check-duotone](https://content.perenso.com/hubfs/comments-question-check-duotone.svg) Why Choose Perenso ](https://www.perenso.com/why-choose-perenso-b2b-software) - [![people-group-duotone](https://content.perenso.com/hubfs/people-group-duotone.svg) Meet the Team ](https://www.perenso.com/meet-perenso-field-sales-trade-show-team) # Streamline Your Trade Show Sales and Data Collection With Order Management Software ## Lipari Foods Case Study ### Perenso enables the food distributor to customize their sales process and increase efficiency at trade shows and for events online. ### Background: Lipari Foods is a food distribution and solutions provider, delivering to 14 US states and calling on more than 8,000 customers for almost 50 years. Lipari hosts an annual event every April, that is considered one of the largest selling events in the United States for the grocery industry. Their trade shows typically have 750 booths with 5,500 customers in attendance. ### Challenge:  The biggest challenge for the Lipari food show was data collection. Months after a show ended, Lipari found themselves still getting all of the data together and trying to find where all of the numbers were. With 15,500 items with deals on them and millions of dollars in orders in a few hours, Lipari needed a platform that could handle efficient ordering and data collection. This is a fast-paced environment where every second counts and every data point is crucial. Don Symmonds, the Director of Events and Trade Relations, found that with over 5,000 customers in attendance, "we need something that's going to grab that information quickly and make it easy and understandable for the vendors." ### Solution:  With the [Perenso Trade Show platform](https://www.perenso.com/events), Lipari found a quick, simple, and efficient solution to their data collection problem. They found it to be efficient and it reduced admin time from months to days. With thousands of orders coming in during shows, Perenso's system was able to get all that information fast and keep the show flowing.  It appeased not only the food distributor but also the vendors who attended the show. ### [GFS Case Study](https://content.perenso.com/streamline-trade-show-sales-with-order-management-software) Gordon Food Service was able to streamline its trade show ordering system. The wholesale distributor finally had an ordering system on an iPad that is custom for each vendor and had clear reporting for after the show.  ### [UNFI Case Study](https://blog.perenso.com/case-studies/unfi-case-study) Perenso understands UNFI and understands their customers. The trade show platform helped UNFI achieve quick sales, negotiation capabilities, and accurate reporting after the show. ### [L&L Case Study](https://blog.perenso.com/case-studies/ll-supply-case-study) L&L increased show sales by 40% over last year. The online event was considered a success among all users especially vendors who considered it one of the top virtual trade shows in the country. ## Want To Learn More About How To Sell Better At Your Trade Show? [![REQUEST A DEMO](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/4112205/e3ef83b5-596c-4fc4-bc7b-8a91c792eff3.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/4112205/e3ef83b5-596c-4fc4-bc7b-8a91c792eff3) [![ClickCease](https://monitor.clickcease.com/stats/stats.aspx)](https://www.clickcease.com) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://content.perenso.com/media-transcripts/49000164253/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4112205.fs1.hubspotusercontent-na2.net/hubfs/4112205/Case%20Studies/Lipari%20Case%20Study%20-%20Perenso%20Trade%20Show%20Ordering%20Solution.mp4", "dateModified" : "2025-11-10T23:18:36.657Z", "description" : "Discover the dynamic world of The Lipari Show, one of the largest selling events in the United States for the food service industry. Join us as we explore how this annual event, held every April, brings together over 5,500 customers and 750 booths showcasing 15,500 items, all designed to drive sales and foster connections.\n\nKey highlights from this video include:\n\n- The unique structure of The Lipari Show, where attendance is essential for accessing exclusive deals and offers.\n- The challenges and solutions in data collection during the event, processing millions of dollars in orders efficiently within just nine hours.\n- The integral role of the Perenso system in enhancing the customer experience, from quick order processing to seamless communication with vendors.\n- Insights into how the partnership with Perenso has transformed the event management process, reducing data compilation time from months to just days.\n\nViewers will gain actionable insights into optimizing event operations and enhancing customer relationships through technology. Learn how Lipari and Perenso work together to create a fast, efficient, and enjoyable experience for attendees, ensuring every detail is managed with precision.\n\nJoin us and discover how innovative technology can redefine your event and sales strategies, making success not just a goal, but a reality in the competitive landscape of the food service industry.", "duration" : "PT3M20S", "height" : 720, "name" : "Streamlined B2B Order Processing at the Lipari Food Show", "thumbnailUrl" : "https://4112205.fs1.hubspotusercontent-na1.net/hubfs/4112205/Case%20Studies/Lipari%20Case%20Study%20-%20Perenso%20Trade%20Show%20Ordering%20Solution.mp4/medium.jpg?t=1762816716657", "uploadDate" : "2021-06-17T17:52:20.246Z", "width" : 1280 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://content.perenso.com/media-transcripts/57087469361/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4112205.fs1.hubspotusercontent-na2.net/hubfs/4112205/Case%20Studies/Gordon%20Food%20Service%20Case%20Study%20-%20Perenso%20Trade%20Show%20App.mp4", "dateModified" : "2025-10-10T21:14:35.333Z", "description" : "Gordon Food Service Case Study", "duration" : "PT4M26S", "height" : 720, "name" : "Gordon Food Service Case Study", "thumbnailUrl" : "https://4112205.fs1.hubspotusercontent-na1.net/hubfs/4112205/Case%20Studies/Gordon%20Food%20Service%20Case%20Study%20-%20Perenso%20Trade%20Show%20App.mp4/medium.jpg?t=1760130875333", "uploadDate" : "2021-10-08T21:04:34.405Z", "width" : 1280 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://content.perenso.com/media-transcripts/52241788991/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4112205.fs1.hubspotusercontent-na2.net/hubfs/4112205/Case%20Studies/Perenso-UNFI-CaseStudy.mp4", "dateModified" : "2025-11-10T23:12:47.576Z", "description" : "Are you ready to revolutionize your sales experience at trade shows? Discover how Unify is leveraging advanced technology to streamline interactions between suppliers and customers, enhancing efficiency and boosting sales outcomes.\n\nIn this video, we dive into the innovative strategies Unify employs to transform traditional trade shows into dynamic selling environments. Key topics include:\n\n- **Seamless Customer Engagement:** Learn how the integration of a show app allows suppliers to access vital customer information instantly, making order creation and negotiation smoother than ever.\n- **Diversity of Customer Needs:** Understand the challenges posed by a varied customer base and the importance of customizing approaches to meet different pricing models and requirements.\n- **The Impact of Perenso:** Explore how Perenso has significantly improved the speed and accuracy of sales processes, enabling suppliers to provide immediate answers to customer inquiries regarding pricing and deals.\n- **Collaborative Success:** Hear firsthand how the partnership with Perenso has streamlined operations, eliminating manual processes and enhancing user experience at events.\n\nBy watching this video, you'll gain actionable insights into optimizing your trade show strategy, improving customer relationships, and harnessing technology to drive sales. Join us as we explore the future of event experiences, where collaboration and innovation lead to greater success in the B2B landscape.", "duration" : "PT3M10S", "height" : 540, "name" : "UNFI x Perenso Trade Show", "thumbnailUrl" : "https://4112205.fs1.hubspotusercontent-na1.net/hubfs/4112205/Case%20Studies/Perenso-UNFI-CaseStudy.mp4/medium.jpg?t=1762816367576", "uploadDate" : "2021-08-04T23:02:57.856Z", "width" : 960 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://content.perenso.com/media-transcripts/45284700050/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4112205.fs1.hubspotusercontent-na2.net/hubfs/4112205/Case%20Studies/L&L%20Case%20Study.mp4", "dateModified" : "2025-10-10T20:59:35.893Z", "description" : "Learn how the lawn and garden distributor increased show sales by 40% using Perenso's virtual trade show platform.", "duration" : "PT3M25S", "height" : 1080, "name" : "L&L Supply Case Study", "thumbnailUrl" : "https://4112205.fs1.hubspotusercontent-na1.net/hubfs/4112205/Case%20Studies/L&L%20Case%20Study.mp4/medium.jpg?t=1760129975893", "uploadDate" : "2021-04-16T15:07:04.718Z", "width" : 1920 } ```